Jim and Devin spend an hour talking with Jay Bartlett and Scott Orleck from Parthenon-EY Ernst & Young LLP. We've worked extensively with Jay and Scott on buy-side due-diligence projects over a number of years. They share their experiences tackling questions workig with us around market sizing, growth rates, cyclicality, and the competitive landscape. All of which serves to answer the fundamental questions: Is a particular industry a good industry in which to invest? And is the target company the right company to buy? Jay and Scott reveal the three main reasons why deals go bad.