Jimmy sits down with Dean Brown, CEO of Ipro Tech. Dean discusses his upbringing in a military family, his education in Industrial Psychology, the serendipity of a career, his love of products and product strategy, his experience founding, scaling, and ultimately selling his startup, why culture is so important to him in business, and much more.

In part 3 of a 3 part series on Product Strategy, Jim and Cici continue the discussion of how product strategy ties into value creation, and how specifically as a PE firm, we monitor our portfolio companies’ product strategy through taking a detailed look at their product roadmaps. We discuss how we conduct Product Strategy Reviews – the objectives, who’s in the room, and what we actually cover. We talk about why we’re focused on outcome-driven product roadmaps, how we work with our portfolio companies to prioritize what actually gets built and why that’s so critical when we’re allocating scarce resources to create value.

In part 2 of a 3 part series on Product Strategy, Jim is joined by Cici to discuss the private equity investor's perspective on how and why products get built. Living in a world of limited resources, we discuss the framework that we use to help shape the discussions with our portfolio companies about prioritizing their products and features. We talk about market segments versus markets, the Ansoff matrix and Geoffrey Moore's famous "Bowling Alley" strategy.