The first of many conversations with Brian Walker CEO of AE Marketing Group. We've found that Marketing is often the third wheel at small companies -- behind product development and sales. Brian's team takes a CoCreation and Customer Experience approach to building and marketing products that gets the marketing function heavily involved in improving operations and products. So, come have a listen!
We all know there are tons of Private Equity funds. So what are the ways they try to stand out from the crowd? We cover the four biggies: Focus, Size, Sourcing and Team.
Alan, Jim and Kristina talk about a rare phenomenon in technology -- slowing down sales -- intentionally! Faced with the need to undertake some major software refactoring, we chose to put the cap on new sales while we raced to update the platform. This caused real tension between the board, sales management and the engineering team. Come have a listen as we talk about the details of this successful effort.
We recently had to find a home for a legacy client/server accounting application, running in a location that was far, far away. The software came to us through an acquisition of another company. Our ultimate goal is to migrate the parent and child to a single, unified cloud-based application. In the near term, however, we needed to allow the remote team to access the software as per usual, right alongside the finance team back at headquarters. And, we needed to insure that the software was backed up properly and secure. The solution turned out to be Amazon's WorkSpaces product.