Talking with Anthony Onesto of the Konrad Group about "Digital Strategy". It means different things to different people and we make an attempt to define the basics. This is a big topic -- covering everything from websites, email, SEO/SCM to Facebook, Instagram and Snapchat. This is part one of several episodes that we will dedicate to this broad-ranging topic -- comparing digital strategy to an orchestra. Plus the usual side trips into pop culture including the Michael Fassbender's Steve Jobs movie and Benjamin and Rosamund Zander's "The Art of Possibility".